his course provides a comprehensive introduction to business strategy and strategic management. It explains how organizations plan, implement, and evaluate strategies that help them achieve long-term success in competitive markets. The course begins with an overview of strategic management and explains how companies measure success through effective planning and performance evaluation.
Learners will explore the external environment of a firm and understand how economic, competitive, and industry forces influence strategic decisions. The course also examines internal factors such as resources, capabilities, and core competencies that organizations use to build sustainable competitive advantages.
Another key topic covered is the importance of vision, mission, and organizational values in guiding business strategy. Students will learn about business-level strategies used to compete in specific markets, as well as corporate-level strategies that guide growth, diversification, and long-term organizational direction.
The course also introduces competitive dynamics, acquisition and restructuring strategies, and international strategies used by companies expanding into global markets. In addition, learners will explore cooperative strategies where organizations collaborate through partnerships and alliances.
By the end of this course, learners will understand how businesses design and implement strategies to compete effectively and achieve sustainable growth.
