eries of short academic-style lectures. It focuses on understanding the psychology behind why people donate and how fundraisers can use this knowledge to improve their results.

The lectures explore real-life scenarios that demonstrate how small decisions can influence donation behavior. You will learn how to ask for donations effectively, choose the right timing, and present your cause in a compelling way that encourages people to give.

A key part of this course is understanding donor priorities, such as the difference between emotional and logical giving. It also highlights how different causes can affect donor decisions, helping you craft better fundraising messages.

The course draws on insights similar to those used by major organizations like UNICEF and Red Cross, focusing