Job Purpose
To drive performance of your territory through face-to-face and multi-channel selling and to establish GSK as the customer’s key partner and advisor by making relevant recommendations supported by scientific knowledge which are aligned to the customer’s patient types and needs.
Key Responsibilities
Scientific Knowledge
Continuously builds knowledge of GSK multi-channel brand strategies and leverages that knowledge with customers in informing on prescribing behaviors.
Understands GSK and competitor’s brands features and benefits and applies knowledge effectively in their competitive selling and multi-channel selling approach.
Builds a comprehensive disease and pathology knowledge and leverages it with customers to support decision making.
Has strong understanding of treatment guidelines and patient profiles and leverages them to build credibility with customers.
Business Planning
Uses multiple data sources to analyse and review territory performance dynamics (including competitor performance) identifying territory trends and opportunities for GSK.
Builds territory insights that capture opportunities and drive decision makingincluding the selection and prioritization of customer targets and the development of robust territory coverage call plans
Developbased on customer insightsmulti-channel business plans with strategically aligned ASMART objectivesstrategies and tactical activities that deliver business objectives
Implements multi-channel business plansuses KPIs to track performance and adjust plans where required
Selling Skills
Effectively engages with customers through a competitive selling approach or multi-channel selling approach and is proficient in using appropriate multi-channel selling platforms aligned to customer preferences.
Actively prepares forand executes the competitive selling approach uncovering opportunitiesmaking recommendations aligned to patient and customer needsaddressing objections and effectively closing.
Regularly measures sales call performance and seeks First Line Sales Leader feedback to continuously improve.
Builds collaborative internal and external relationships that enhance the customer journeychannels customer feedback into the wider organisation and proactively delivers efficient and effective sales administration.
Why you?
Basic Qualifications
Education and Experience:
0-1 years of experience.
Bachelor of Pharmacy
Good command of English (spoken and written)
