Digital Marketing Executive
• Monthly Salary: $500
• Work from Home
• Job Time (4-5 Hours daily) - 5 days per week
Role
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The ideal candidate will oversee the
online marketing strategy for the organization by planning and executing
digital marketing campaigns. This candidate will launch advertisements
and create content to increase brand awareness. This candidate will have
previous marketing experience and be able to monitor the companys
social media presence.
Responsibilities
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• Conduct market research to find answers about consumer requirements, habits and trends
• Brainstorm and develop ideas for creative marketing campaigns
•
Assist in outbound or inbound marketing activities by demonstrating
expertise in various areas (content development and optimization,
advertising, events planning etc.)
• Liaise with external vendors to execute promotional events and campaigns
• Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
• Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)
•
Assist in analyzing marketing data (campaign results, conversion rates,
traffic etc.) to help shape future marketing strategies
• Undertake individual tasks of a marketing plan as assigned
• Support the marketing leadership team through the organization and administrative support for various projects.
• Maintain strong communication between marketing executives and internal and external stakeholders.
• Coordinate employee meetings and communications for the marketing department.
• Maintain executive schedules and oversee project load.
• Plan, prepare and deliver presentations on behalf of the marketing team.
• Conduct research for key marketing campaigns.
•
Collaborating with sales, marketing, advertising, product design and
product development team members to planning promotional marketing
campaigns
• Creating editorial and content creation calendars for various media platforms and outlets
•
Assisting with the design, negotiation and placement of billboards,
traditional media ads on TV and radio, social media ads and email blasts
• Producing a brand style guide that best captures the company or clients voice and mission
• Helping team leads set, allocate and monitor the budget of each project
• Meeting with clients to discuss brand guidelines, goals, budget and timelines
•
Conducting market research to determine a target audiences needs,
wants, habits, interests and other relevant factors used in creating
targeted marketing campaigns
• Researching previous successful campaigns to understand what worked, what didnt and what can be improved
• Reviewing the progress and success of a campaign, making adjustments or pitching ideas for new campaigns as necessary
• contributing ideas to marketing campaigns
• compiling, distributing and presenting ideas, information and strategies
• coordinating promotional activities, events and interviews
• managing production and performance of multimedia content
• writing and proofreading creative copy
• maintaining websites and tracking data analytics
• monitoring budgets
• managing social media campaigns
• monitoring performance of marketing campaigns.
• develop and implement a marketing strategy (often as part of a wider sales and marketing programme)
•
evaluate and review marketing campaigns, advertising and SEO to make
sure the correct mediums are being used and campaigns are effective
• track marketing performance and return on investment and prepare weekly or monthly reports for management
• monitor and report on competitor activity
•
lead external agencies, when appropriate, to effectively manage events,
press relationships, editorial requests, presentations, promotional
materials and online activities
• oversee and manage the marketing budget.
• Support marketing director in delivering effective programs that achieve company and client objectives
•
Assist with initiatives that drive brand awareness, trial, and
distribution, including day-to-day execution of marketing campaigns,
promotions, and sales support
• Support the development of sales and marketing materials, adapting scopes, timelines, and deliverables for maximum benefit
• Build skill set and engage in ongoing education for the company
• Help gather and analyze data to reach insights about brands, competitors, and trends
•
Contribute to lead-generation and customer-acquisition activities, such
as sales enablement, media promotion, networking, trade shows, and
events
• Coordinate public relations and outreach initiatives,
including media releases, awards, company announcements, and speaker
proposals
• Measure and report performance of marketing campaigns, gain insights, and assess against goals
• Design and oversee ad layouts
• Work within a team of marketers to collaboratively create an ad campaign
• Keep track of and balance budgets
• Establish beneficial pricing strategies
