Internship Description

Proven work experience as a Digital marketing strategist or Digital marketing manager

Demonstrable experience with SEO/SEM and CRM software

Experience implementing and optimizing Google Adwords campaigns

Solid knowledge of web analytics tools like Google Analytics

Hands on experience with online marketing tools and practices

Familiarity with web design and HTML

Excellent verbal and written communication skills

Strong analytical and project management skills

BSc degree in Marketing, Advertising or relevant field

Internship Requirements

BS/MS degree in marketing or a related field

Proven working experience in digital marketing

Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

Experience in optimizing landing pages and user funnels

Experience with A/B and multivariate experiments

Solid knowledge of website analytics tools e.g., Google Analytics, NetInsight, Omniture, WebTrends

Working knowledge of ad serving tools e.g., DART, Atlas

Experience in setting up and optimizing Google Adwords campaigns

Working knowledge of HTML, CSS, and JavaScript development and constraints

Strong analytical skills and data-driven thinking

Up-to-date with the latest trends and best practices in online marketing and measurement

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