Specific Responsibilities Include The Following
Proactively manage all internal and external strategic communications for Egypt Jordan Lebanon and Iraq in partnership with operational teams, and ensure that high quality strategic communication plans are consistently implemented. This includes ensuring clarity accuracy relevance and engaging narratives in all materials produced by the regional communications teams.
Increase IFC presence in media and foster a better understanding of IFC work in countries in Egypt Jordan Lebanon and Iraq through boosting media contacts and promoting newsworthy content and narratives in local regional international publications and internal and external digital platforms including social media.
Develop external branding programs by working closely with the Campaigns and Content and External Relations teams on key projects which demonstrate IFC development impact and brand.
Work closely with the Campaigns and Content team in writing creative and engaging feature and human-interest stories blogs profiles and other materials for internal and external publication and ensure that the Campaigns and Content team is well supported (this could include assigning staff to travel to project sites conducting phone interviews of stakeholders identifying suitable projects to focus on in collaboration with operational and regional management teams etc.).
In cooperation with industry and advisory teams draft talking points for Regional and Country Managers as well as RVPs and Regional Director as needed.
Work under the supervision of the Middle East and Africa Communications Lead to oversee the proactive monitoring and mitigation of reputational risks and be the first point of contact for engagement with civil society organizations (CSOs) for Egypt Jordan Lebanon and Iraq. This involves supporting IFC operational teams and regional/industry managers in developing specific strategies for high profile or potentially sensitive projects and providing support on reputational risk management crisis management and proactive CSO engagement to investment and regional teams on controversial projects in close partnership with the headquarters-based Risk and Public Affairs team. He/she will engage with major external and internal stakeholders as needed with a focus on current events, public opinion social or political issues and other external or internal developments related to the IFC work.
Work with the Middle East and Africa Communications Lead and other members of the MEA Communications team to develop thought leadership activities that help identify development challenges in specific countries areas or sectors and the potential solutions with emphasis on the World
Bank Group cascade approach Creating Markets and the new IFC 3.0 strategy. This includes leading teams to communicate strategically on new products like Country Private Sector Diagnostics (CPSDs) to ensure successful and high profile in-country launches and dissemination.
The candidate should be available to travel widely across the countries/sub-regions of coverage in the Middle East and North Africa region.
The Communications Officer will be based in Cairo Egypt.
Selection Criteria
Master degree in Communications Journalism Political Science
International Relations Public Affairs Marketing Business/Finance with five or more year experience in corporate communications international relations public affairs political science or other related field or equivalent combination of education and experience. In addition a degree in Business Administration and/or working experience in Investment Operations will be valued.
State-of-the art knowledge in the field of strategic communications and ability to address a range of issues including taking the lead on highly visible and sensitive assignments.
Demonstrated ability to devise and implement strategic communications plans and measure results.
Highly developed verbal and written communications skills ability to convey complex messages succinctly and diplomatically.
Demonstrates an in-depth understanding of target audiences highly effective writing style and expertise in high-impact messaging to target audiences.
Crafts strategic high-level company positioning in the market and has a strong understanding of reputational risk and branding.
Has excellent working knowledge of digital media including social media platforms and processes – particularly Facebook and Twitter – with experience in creating and sharing digital content.
Shows sensitivity when delivering politically sensitive communication to large group/public forums and/or strategic parties.
Effectively counsels /coaches team members senior management in their delivery of messages to a variety of constituents even on challenging topics.
Demonstrated ability to influence internal stakeholders.
Anticipates problems and opportunities with potential problems surfaces contributing factors and resolves them before there is negative impact.
Coaches others in selecting and using appropriate problem-solving methods.
Can proactively advise management on the implications and risks for IFC operations when choosing between certain communication strategies. Creates highly effective strategic vision and has sound judgement.
Experience in working closely with senior leaders on communications and in dealing with media.
Proven ability to operate effectively in a multicultural environment.
A strong media contacts book.
Working experience in the Middle East and North Africa region.
Knowledge of private sector development in the above markets a plus.
Interest in finance/economic/business/politics themes in the region.
Understanding of multilateral development banks including the World
Bank Group its policies and operations a plus as well as basic understanding of current development topics and issues.
Fluency in written and spoken English and Arabic required.
WBG Core Competencies for all staff: Client orientation Drive for results Teamwork of collaboration and inclusion Knowledge Learning and communication and Business judgment and analytical decision-making.
A passion for development communications.
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