Job Description and Accountability:
Develop optimization strategies that increase the bank search engine results rankings.
Research SEO keywords to use throughout the bank website and marketing materials for organic SEO success.
Continuous research and analysis of competitor advertising links, tools, and platforms.
Manage SEM campaigns strategies and budgeting.
Update content and website links for maximum optimization and search engine rankings in alignment with relevant stakeholders.
Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
Track, report, and analyze website analytics, initiatives and campaigns.
Monitor daily performance metrics to understand SEO strategy performance.
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Work with the development team to ensure SEO best practices are properly implemented on different components.
Develop frequent reports of the website performance in accordance to our KPIs.
Requirements and Experience:
3 to 5 years of proven experience in SEO/SEM management, website optimization, content marketing, blogging, digital media analytics, etc.
In-depth experience with search engines (bid management & keywords search tools) as well as website analytics tools (e.g. Google Analytics).
Knowledge of ranking factors and search engine algorithms.
Knowledge of online marketing channels and content management tools is a must, e.g. Social Media Channels, Google Marketing Platform, etc.
Up-to-date with the latest trends and best practices in SEO and SEM.
Experience in using relevant SEO analysis tools such as:
Google: Google Analytics, Google Search Console, Google Trends & Google Webmaster
Keyword Analysis Tools (Google Keyword Planner, SEMRush, Ubersuggest, KWFinder, etc.)
Technical SEO Tools (Siteliner, Screaming Frog, DeepCrawl, etc.)
Backlinks Monitor Tools (Ahrefs, Backlink Watch, BacklinkTest, etc.)
Link Building Tools (Moz, NinjaOutreach, Link Prospector, etc.)
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