We are looking for a Senior Digital marketing specialist to join our our company :
• Plan and execute all web, SEO/SEM, social media campaigns
• Build and maintain Company social media presence
• Measure and report performance of all digital channels and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights within the budget.
• Brainstorm new and creative growth ideas.
• Collaborate with agencies and other vendor partners if there.
• Manage all digital campaigns, including search engine marketing (Google Ad Words and onsite search)
• Collaborate with Marketing Manager to evaluate customer segments and create customer segmentation groups for focused targeted marketing based on customer profiling
• Gather and share competitive insights related to marketing strategies by targeted competitors and recommend marketing strategies to counter off-set competitor marketing moves based on learned trends and insights
• Generate marketing qualified leads.
• Develop brand presence through digital channels
• Plan and effectively execute a social media strategy for generating demand for the services offered.
• Manage the SEO on all online channels.
• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
• Edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
• Optimize company pages within each platform to increase the visibility of companys social content.
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