KEY ACCOUNTABILITIES:
· Responsible for brand management Marketing communications client engagement CRM design online and digital marketing on a bank level.
· Develop brand positioning and the continuous improvement of brand related metrics.
· Analyze the current brand and marketing strategy, and devise a revamp that is aligned with the companies’ objectives
· Own the marketing budget and associated new business targets and brand related metrics.
· Deliver new product campaigns and propositions and assist stakeholders with new product demand
. Be the voice of the customer in the business - owning customer understanding and marketing insights.
. And any other assigned Tasks
Minimum Qualifications:
· University/College Degree.
· 12+ Years of experience out of which 8 years in marketing preferably to have a banking background.
Minimum Experience:
· Marketing Services and brand management knowledge & Experience
· Advertising Agencies account handling knowledge & Experience
· Marketing Research knowledge & Experience
· Media Planning Booking & budgeting knowledge & Experience
· Event Planning event Management &event operational execution knowledge & Experience
Job specific Skills:
· Event Planning event Management &event operational execution knowledge & Experience
· Awareness of all market event management companies and organizers
· Awareness of major events calendar taking place across Egypt ( for sponsorship opportunities)
. Good Analytical skills including Budgeting performance analysis and product planning profitability
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