Design create and track Direct Marketing content to a brief across the retail segments via various online platforms such as emailers digital banners (web & mobile) push notifications SMS under brand guidelines

 

 

Key Result Areas

 

 

 

Ability to independently create EDMs (e-mailers) and banners for website & mobile app design and edit using Adobe Photoshop as per brand guidelines and without compromising on quality

Creation of HTML EDMs for customer communications that can be sent from dedicated email ensure campaign tracking is in place

Ability to conceptualize and represent product/proposition into digital banners SMS and EDMs to communicate to our customers in line with the marketing objectives

Excellent knowledge of web/digital technology and tools to measure effectiveness and insights / results from the direct marketing campaign and share this with the product marketing team and segments as learnings to improve upcoming campaigns

Liaise with all business segments and Business Analytics unit to organize the calendar and execution of EDMs SMS push notifications & in-app banners on Mashreq Mobile & Online Banking

Work closely with marketing team to bring to life below-the-line marketing initiatives

Develop internal e-newsletter templates for various departments in the bank

Excellent communication skill proofread all communications and ensure all direct communications are broadcasted accurately in timely manner with necessary approval in place

Will use and monitor digital tools analytics and trends to understand the target market and what where how and why content is consumed by the customers of Mashreq

Operationally and technically hands on

 

 

Knowledge Skills & Experience

 

 

 

Ability to work independently & as a team player

Technical hands on of HTML Photoshop Illustrator Dreamweaver Tridion ASP Google Analytics Java Script and a few years of experience in working with websites

Strong command on language conversing skills analytical and interpersonal skills

Highly organized and strong time management skills

Minimum 5 years’ experience in similar role managing effective direct marketing