Department: Retail

Reporting to: Chief Executive Officer

Location: Saudi Arabia

Job Summary & Purpose

The Country Manager – KSA will serve as the overall business leader for a large, multi-format consumer electronics and lifestyle retail organization operating across Saudi Arabia.

This role carries full ownership of P&L, revenue growth, and market expansion across the Kingdom. The Country Manager will oversee end-to-end retail operations, leading Regional Managers (e.g., Riyadh, Jeddah) and the Head of Merchandising – KSA, ensuring strong regional execution aligned with centralized commercial strategies.

The position requires a balance of strategic leadership and operational excellence, combining business growth, market development, people leadership, and cross-functional collaboration to deliver sustainable, long-term results.

Key Responsibilities

1. Country P&L Ownership

• Full accountability for the KSA P&L, ensuring top-line revenue growth and bottom-line profitability.
• Monitor and optimize revenue streams, cost structures, and margins to maximize overall profitability.
• Drive strategic initiatives to improve efficiency, productivity, and financial performance at a country level.

2. Strategic Business Growth & Market Expansion

• Define and execute country-level growth strategies, including new store openings, regional expansion, and market development initiatives.
• Build long-term roadmaps across physical retail, e-commerce, and omni-channel platforms.
• Partner with central leadership to adapt group strategies to local market dynamics and customer expectations.

3. Regional & Functional Leadership

• Lead and support Regional Managers to ensure operational excellence, strong customer experience, and regional profitability.
• Provide strategic oversight to the Head of Merchandising – KSA to ensure alignment on assortment, pricing, and vendor strategy.
• Act as a bridge between central commercial teams and regional execution to deliver unified strategies with local relevance.

4. Operational Excellence & Compliance

• Establish governance frameworks for store operations, inventory management, customer experience, and supply chain integration.
• Ensure compliance with Saudi labor laws, Saudization requirements, licensing, and regulatory standards.
• Maintain consistent brand standards and operational controls across all regions.

5. Market & Competitive Strategy

• Conduct continuous market and competitor analysis to stay ahead of industry trends.
• Translate insights into actionable business strategies, marketing initiatives, and growth plans.
• Collaborate closely with merchandising, supply chain, and marketing teams to strengthen competitive positioning.

6. Leadership, People Development & Stakeholder Engagement

• Lead, coach, and develop Regional Managers and senior leadership teams to build a high-performance organization.
• Drive succession planning, leadership development, and achievement of Saudization targets.
• Act as the senior country representative, engaging with government entities, landlords, suppliers, and strategic partners.

7. Performance Tracking & Analytics

• Define and track country-level KPIs covering sales, profitability, customer experience, and operational efficiency.
• Promote data-driven decision-making through dashboards and analytics to ensure accountability and transparency.

Key Performance Indicators (KPIs)

• Achievement of KSA revenue and profitability targets
• Market share growth and successful regional expansion
• Customer satisfaction and NPS improvement
• Compliance with Saudization and regulatory requirements
• Development and retention of a strong leadership team

Experience & Qualifications

Experience

• 15–20 years of progressive leadership experience in large-scale retail environments
• Proven track record of managing multi-region operations with full P&L responsibility
• Strong exposure to the Saudi market and regional retail dynamics
• Demonstrated success in driving business growth, market entry, and profitability

Education

• MBA or advanced degree in Business or a related field (preferred)

Skills & Competencies

• Strategic leadership with strong execution capabilities
• Expertise in complex P&L management
• Strong government, regulatory, and landlord engagement experience in KSA
• Excellent communication skills in English; Arabic proficiency preferred
• Strong stakeholder management, negotiation, and people leadership skills
• Ability to thrive in a fast-paced, high-growth retail environment

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