• Lead channel and regional strategies to optimise distribution, ROI, and category growth across Gharbia, Minufya and Kafr Elsheikh.
• Translate annual growth plans into actionable store-level targets and performance metrics.
• Design insight-driven field sales coverage models and efficient route planning.
• Execute retail execution standards in partnership with Category and Perfect Store teams.
• Drive product visibility and conversion through data-driven displays and selling tools.
• Analyze performance to identify efficiency gains and improve overall ROI.
• Build influential customer relationships to deliver shopper-centric retail solutions.
• Integrate customer feedback and market trends into future business planning.
• Recruit and develop a high-performing team with a focus on career progression.
• Motivate the field sales organization to achieve targets while fostering a high-morale culture.
  

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