1. Employer Branding:

• Deliver employer branding initiatives across different Channels, driving measurable awareness and engagement.
• Direct online and offline branding activities, including social media presence, content creation, and on ground activations.
• Encourage and enable employees to become brand ambassadors and storytellers.
• Partner with marketing, communications, and external agencies to ensure consistent brand identity and messaging.
   

2. Employee Engagement & Culture:

• Responsible for creating and implementing innovative engagement programs aligned with Midea’s culture and values.
• Support and lead corporate events and cultural moments that strengthen community, gratitude, and connection.
• Responsible for the annual engagement and wellbeing calendar, ensuring diversity of initiatives and optimal budget utilization.
• Act as a cultural steward, ensuring alignment between people practices, behaviors, and organizational strategy.
• Co-design employee life-cycle experiences (on-boarding, transitions, off-boarding) to ensure they reflect Midea’s culture.
   

3. Employee Experience Insights & Reporting:

• Responsible for organization-wide engagement surveys.
• Monitor engagement, retention, and key employee experience drivers.
• Provide data driven insights and recommendations to shape HR strategy and leadership decisions.

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