Job description

Overview

We are seeking a results-driven Lead Generation Specialist to support our outbound sales efforts. The role focuses on identifying, engaging, and qualifying prospective clients through structured, data-driven outreach campaigns, with the objective of generating qualified sales meetings.

Key Responsibilities

• Identify and build targeted prospect lists aligned with defined ICP (Ideal Customer Profile).
• Source and enrich lead data (emails, phone numbers, company details) using tools such as Lusha, ZoomInfo, or equivalent platforms.
• Design and execute multi-channel outbound campaigns (email, LinkedIn, cold calling).
• Create and optimize outreach sequences to maximize response and conversion rates.
• Engage with prospects to qualify interest and book meetings for the sales team.
• Maintain accurate records of leads, activities, and outcomes in CRM systems.
• Continuously test and improve messaging, targeting, and campaign performance.
• Collaborate with sales and marketing teams to refine targeting and outreach strategy.

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