Job Description

Roles & Responsibilities

Role Overview

The Social Media Coordinator will be responsible for executing the company s social media strategy, managing content calendars, creating and editing content, and engaging with the online community across multiple platforms. This role requires a proactive and detail-oriented professional who can maintain brand consistency while staying current with social media trends and best practices.

Key Responsibilities

Social Media Content Creation & Scheduling

• Plan, create, and schedule social media content across platforms including Instagram, Facebook, LinkedIn, and others
• Maintain and manage the content calendar to ensure consistency and alignment with marketing goals
• Edit posts and copy using tools such as Canva, Figma, or similar platforms to create visually engaging, brand-aligned content

Community Engagement & Communication

• Respond to comments, messages, and mentions across social media channels
• Foster an active and positive online community through timely and engaging interactions
• Build relationships with followers, customers, and influencers to strengthen brand loyalty and advocacy

Social Media Strategy & Trend Monitoring

• Stay up to date with social media trends, platform updates, and best practices
• Monitor post and campaign performance to identify opportunities for optimization and improvement

Collaboration & Reporting

• Collaborate with marketing and creative teams to align social media efforts with broader business goals
• Prepare weekly or monthly performance reports covering engagement, reach, and campaign effectiveness

Content Optimization

• Analyze social media performance data and recommend improvements to increase engagement and results
• Optimize campaigns and content to align with business objectives and audience engagement goals

Qualifications

Experience

• 2+ years of experience in social media management or similar roles
• Experience creating and managing content across platforms such as Instagram, Facebook, LinkedIn, and others

Skills

• Proficiency with design tools including Canva, Figma, or similar platforms
• Strong written and verbal communication skills in English
• Ability to stay current with social media trends and apply new ideas effectively
• Strong attention to detail and ability to manage content calendars and campaigns efficiently
• Experience with community management and audience engagement across social platforms
• Strong organizational skills with the ability to manage multiple deadlines and priorities simultaneously
• Proactive mindset with the ability to work collaboratively across teams

Desired Candidate Profile

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client s time zone.

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