Job Description

Roles & Responsibilities

The Graphic Designer will be responsible for creating visual content that supports the company s branding, marketing campaigns, social media presence, internal communications, and promotional materials. The role requires strong creativity, attention to detail, and the ability to translate marketing ideas into clear, attractive, and brand-aligned visuals.

Key Responsibilities

• Design creative assets for social media posts, stories, reels covers, ads, banners, presentations, brochures, flyers, and other marketing materials.
• Develop visuals for digital marketing campaigns in coordination with the Digital Marketing Specialist.
• Ensure all designs follow brand guidelines, visual identity, tone, and quality standards.
• Create both digital and print-ready designs when needed.
• Support the marketing team with campaign concepts, visual directions, and creative ideas.
• Adapt designs into different formats and sizes for multiple platforms and channels.
• Work on basic video editing, motion graphics, or animated content when required.
• Maintain an organized library of design files, templates, brand assets, and final artworks.
• Collaborate with internal stakeholders to understand design requirements and deliver creative solutions on time.
• Stay updated on design trends, social media creative formats, and competitor visual approaches.
• Review final designs for accuracy, consistency, spelling, layout, and technical quality before publishing or printing.

Desired Candidate Profile

Required Qualifications

• Bachelor s degree in Graphic Design, Applied Arts, Fine Arts, Mass Communication, or a related field.
• Proven experience as a Graphic Designer, preferably within a marketing or agency environment.
• Strong portfolio showcasing social media designs, branding, campaign visuals, and marketing materials.
• Proficiency in Adobe Creative Suite, especially Photoshop, Illustrator, and InDesign.
• Good understanding of layout, typography, colors, branding, and visual hierarchy.
• Ability to manage multiple design requests and meet deadlines.
• Good communication skills and ability to interpret briefs clearly.

Required Skills

• Adobe Photoshop
• Adobe Illustrator
• Social media design
• Branding and visual identity
• Layout and typography
• Print and digital design
• Creative thinking
• Attention to detail
• Time management
• File organization

Preferred Skills

• Motion graphics or basic animation
• Adobe Premiere Pro / After Effects
• Canva experience for template creation
• Photography or photo editing
• Experience designing for paid ads and performance campaigns
• Experience with corporate presentations and event branding

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