1. Product Knowledge
• Deep understanding of waterproofing & construction chemicals  range (e.g., cementitious, acrylic, PU).
2. Market & Customer Insight
• Identify key segments: contractors, applicators, consultants, and homeowners.
3. Brand Positioning
• Position SCIB construction as trusted, durable, and locally adapted.
• Build differentiation through quality, ease of application, and long-term protection.
4. Channel & Trade Marketing
• Support dealer/distributor promotions with training, POS material, and demo kits.
• Engage applicators with loyalty programs and certification workshops.

Support both project and specification teams along with on land support
5. Campaigns & Communication
• Seasonal campaigns during rainy months.
• Mix of ATL, BTL & digital – short videos, on-site demos, influencer partnerships.
6. Sales Support
• Equip sales teams with brochures, project case studies, and competitive benchmarks.
• Local promotions to drive conversion in key cities.
7. Performance KPIs
• Brand awareness, lead generation, product trials, and sales growth in waterproofing & construction chemicals  category.