Company Description

Tidalsystems is a leading software company that specializes in providing business-integrated software solutions. Our primary focus is on enhancing firms' ability to generate timely, accurate, and comprehensive reports. We are committed to delivering high-quality and reliable software that meets our clients' business needs and helps them achieve their objectives.

Thee marketing team to create promotional materials.

Job Overview

professionals with expertise in marketing for IT solutions who can help us establish a reputable brand and generate effective leads. We are looking for a qualified Senior Marketing Executive to lead and implement our comprehensive marketing strategy for our ERP and Software Solutions, thereby making a significant impact on our objectives.

Roles & Responsibilities:

• Enhance and promote our brand identity for ERP solutions, establishing us as a trusted market partner.
• SEO: Develop and implement SEO strategies to maximize search visibility and organic traffic.
• Content Marketing: Build and manage a robust content plan — including blogs, whitepapers, case studies, and thought leadership — to fuel SEO and lead generation.
• Lead Generation: Design and run creative multi-channel campaigns that attract, nurture, and convert qualified leads for our sales team.
• Social Media Management: Manage and grow our social media presence, fostering engagement and building a loyal community.
• Media Buying: Plan, negotiate, and execute media buys (PPC, digital ads, sponsorships) to expand reach and maximize ROI.
• Events & Webinars: Plan and host webinars, virtual sessions, and industry events to engage prospects and position us as thought leaders.
• Partner & Channel Marketing: Collaborate with technology partners (e.g., SAP) on joint marketing campaigns, leveraging available co-marketing funds.
• Marketing Automation & CRM: Build and manage lead nurturing workflows, ensuring strong alignment with sales and visibility across the funnel.
• PR & Thought Leadership: Develop PR strategies, craft press releases, and secure media coverage. Build thought leadership content that positions Muller Solutions as an expert in ERP, outsourcing, and digital transformation.
• Marketing Analytics & Reporting: Track, measure, and report on all marketing activities to ensure continuous improvement and clear ROI.

Qualifications

• Proven experience in B2B marketing within the IT industry — ideally ERP (e.g., SAP, Microsoft, and Oracle), their partners, or outsourcing & managed services.
• Deep understanding of branding and positioning for complex tech solutions.
• Strong expertise in SEO, lead generation, content marketing, and paid media campaigns.
• Hands-on experience with social media management and marketing automation tools.
• Skilled in planning and hosting webinars or industry events.
• Experience in PR campaigns and building thought leadership.
• Data-driven, collaborative, and able to thrive in a fast-paced, growing environment.
• Excellent writing skills, understanding of SEO factors
• Basic design and video editing skills (working in Canva, Lumen5 & similar applications would be a plus)

Required Skills & Abilities:

• Strong knowledge of digital marketing tools, analytics, and campaign management.
• Excellent communication, presentation, and copywriting skills.
• Creative thinker with strong project management and problem-solving abilities.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Familiarity with CRM and marketing automation platforms is a plus

Education & Experience:

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• 3-5+ years of proven experience in marketing, preferably within a similar industry

Benefits

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  Join a dynamic team and make a real impact in digital transformation.
• Collaborate with leading partners and innovative clients.
• Bring your ideas to life and take ownership of initiatives from concept to execution.
• Enjoy a competitive salary, growth opportunities, and a supportive, flexible work culture.

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