clients and handling all their PR activities by reaching out to endorsers for collaboration and media for publishing press kits to establish a brand identity and elevate the PR level of the brands. As well as working on constantly seeking to expand MP’s international press database.

JOB DUTIES & RESPONSIBILITIES

Strategy & Planning

• Create communication, media and PR strategies for PR Clients
• Proactive and reactive media engagement, including identifying new opportunities to promote clients and reacting quickly to events
• Research target media, produce distribution lists and compiling forward features
• Expand MP’s international press database by researching and staying updated with the market to know of new editors and stylists.
• Schedule interviews, features and/or public appearances
• Arrange client photography and attend shoots if required
• Identify, develop and execute communications strategy for key media contacts and customer references
• Event management, including press conferences and promotional events

Communications, Media and Media Relations

• Build relationship and network with colleagues, clients and the media: face- to-face, online and via telephone
• Research, write and distribute press releases
• Draft copy for client collateral, direct mail campaigns, newsletters, websites, feature articles, adverts and marketing materials
• Generate positive news coverage, achieve product placement without payment in broadcast, print and new media
• Attend client meetings to take project briefs and to review ongoing projects, taking notes and producing client contact reports to summarize any agreed actions and time schedules for delivery
• Deal with clients on a day-to-day basis by telephone and email to progress jobs, and any other general client requirements
• Promote new stories and features to media
• Attend events (clients’ & company) as required, which may fall on evenings or weekends
• Reach out for influencers and celebrities to secure endorsement for brands during an event.
• Suggest brand collaboration and/or CSR campaigns according to the client’s strategy.

Monitoring and Reporting

• Organize, analyze and evaluate media coverage with appropriate metrics
• Prepare regular client reports

Internal Consultancy

• Provide internal consultancy when necessary within the units: Management, PR, Sales and Social Media
• Help provide content and copywriting for all MP units as required
• Maintain consistent language and corporate image throughout MP and its media contacts and collaterals

Organizational Responsibilities

• Contribute to team and organizational meetings
• Assist and provide information for MP Brand-book & Website
• Undertake other duties as required

KNOWLEDGE & EXPERIENCE

• Bachelor's degree in public relations, communications, or a related field
• Proven track record of successfully implementing PR campaigns and securing media coverage
• Fluent in English & Arabic

SKILLS & ABILITIES

• للتقديم الانExcellent written and verbal communication skills

• Plan strategically
• Strong leadership and team management skills
• Ability to work under pressure and navigate challenging situations
• Experience working in a fast-paced environment and managing multiple projects simultaneously