Working from the company's headquarters in Maadi

Research and Analysis

• Target audience analysis: Understanding the demographics, interests, and behaviors of your target audience to ensure effective ad targeting.
• Market and competitor analysis: Study the current market and competitors to determine the most effective media strategies.

strategic planning

• Develop media strategies: Create media plans that align with brand goals and a defined budget.
• Choosing the right channels: Identifying the most influential channels and platforms to reach your target audience.

Campaign Management

• Negotiating Terms: Negotiating with media outlets to get the best rates and terms for advertising campaigns.
• Campaign Execution: Coordinate the launch of campaigns on different channels according to the established plans.

Monitoring and Evaluation

• Performance Monitoring: Continuously monitor campaign performance to ensure desired goals are achieved.
• Reporting: Prepare periodic reports detailing campaign results and analyzing effectiveness.

Continuous improvement

• Data analysis: Using data extracted from campaigns to improve future strategies.
• Knowledge Update: Stay up-to-date with the latest trends and technologies in the media and advertising industry.

These points represent the basics that media buying must focus on to ensure the success of campaigns and achieve the brand's goals.

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