WHO IS LAFARGE?

As a member of Holcim Group, a global leader in innovative and sustainable building solutions, Lafarge is enabling greener cities, smarter infrastructure, and improved living standards all over Egypt. With sustainability at the core of our strategy, we are becoming a net-zero company, thriving with our people and communities. Lafarge Egypt launched one of the largest cement plants in the MENA region which is located in Ain Al-Sokhna, with a plant capacity of 9.5 MT and 5 state-of-the-art production lines. Through its established business operations in Cement, Ready-Mix concrete, Lafarge Egypt has demonstrated its commitment to the provision of sustainable building materials. Lafarge Egypt continuously seeks to meet the needs of a wide range of customers including but not limited to individual homebuilders, large construction companies, architects, or local artisans, powered by 1500 passionate employees.

Job Purpose

The Prescriptive Selling role is responsible for promoting Lafarge’s product portfolio and sustainability solutions through impactful presentations and tailored business cases to consultants, government institutions, and key industry stakeholders. The position plays a pivotal role in influencing project specifications for mega projects, infrastructure, oil well cement, and mining developments. By coordinating closely with internal stakeholders—particularly quality and technical teams—the role ensures Lafarge solutions are embedded in early project design stages and positioned as the preferred choice for long-term value creation

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Key Responsibilities

1- Health & Safety

• Adhere to enforce relevant legislation and policies, and ensure that the highest degree of safety and safe working practices are maintained.

2- Functional.:

Value-Based Selling

• Support and implement prescriptive/value-based pricing and selling methodologies
• Quantify and communicate the benefits of Lafarge products, positioning them beyond price

Stakeholder Engagement & Influence

• Map and influence key stakeholders such as consultants, architects, developers, and contractors.
• Build trusted advisor relationships to promote Lafarge solutions at early design and decision-making stages
• Industry Leaders
• Address industry challenges by representing Lafarge in seminars, lobbying activities, and technical forums.
• Position the company as an innovative leader in sustainable construction and value creation.

Customer & Tender Engagement

• Drive early engagement with customers, especially during the tender phase, to promote ECO Planet and other sustainable offerings
• Ensure Lafarge is positioned as the preferred partner in mega/infrastructure projects.

Cross-Functional Collaboration

• Work closely with the Ready-Mix (RMX) team to deliver tailored solutions for large-scale projects
• Challenge plant and operations teams to align with prescriptive selling strategies and ensure delivery of high-quality solutions.

Segment Development

• Manage the Oil & Mining segment, ensuring fit-for-purpose solutions and alignment with business strategy.
• Provide segment-specific insights and solutions to strengthen market positioning.

Quality Advisory

• Serve as a quality advisor across all segments, ensuring Lafarge products and solutions consistently meet customer and project requirements.

Education, Qualifications & Experience

Education: Bachelor’s degree in Engineering or related field. (Civil – Chemical – Petroleum)

Technical Skills & Experience:

• Strong knowledge of value-based/prescriptive selling techniques.
• Proven ability to engage and influence key industry stakeholders
• Experience with mega/infrastructure projects and sector-specific solutions (Oil & Mining preferred).
• Excellent communication, presentation, and negotiation skills.
• Strategic mindset with strong problem solving and influencing abilities.
• Ability to collaborate cross-functionally and challenge operational practices constructively.
• 7+ years of experience in business development, consultative/solution selling, or construction materials

WHO ARE LAFARGE PEOPLE?

Lafarge people are passionate about finding better ways to build. They embrace innovation and improvement with a pioneering spirit. They work as trusted partners, creating better solutions and experiences for their customers, communities, and colleagues.

YOUR LAFARGE EXPERIENCE

At Lafarge, there is endless opportunity for you to play your part. Whether you’re in a technical, managerial, or frontline role, you can shape a career that works for you. With us you’ll have the chance to embrace the passion we share for our planet. You’ll be encouraged to seek out diverse perspectives, share your ideas, and build the skills and connections you need to perform at your best. Because it’s only when we work together in a culture where everyone thrives, that we can build the world we all want to live in.

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