Job Title: Social Media Executive Job Code: SME-001 Grade: A2 Level: N‑3 Reporting to: Marketing & Communications Manager Your Impact

• 90%+ of social media KPIs met or exceeded, including follower growth, engagement, and reach.
• Consistent and professional presence across Taiba Hospital’s digital platforms.
• Accurate, timely content posting and proactive community engagement.
• Insight-driven decisions that optimize content performance and audience engagement.

What you will do

• Own the digital voice – shape Taiba Hospital’s social media presence to build engagement and trust.
• Lead content strategy – plan and execute calendars, stories, reels, and campaigns that resonate.
• Activate campaigns – transform initiatives and updates into compelling, actionable content.
• Drive insights and optimization – track metrics, optimize performance, and elevate engagement.
• Track and report – share insights, highlight wins, and adjust quickly.
• Collaborate with impact – partner with doctors, department heads, and marketing to deliver aligned campaigns.

How success is measured

• Social Media KPIs consistently exceeded, driving follower growth, engagement, and reach.
• Campaigns delivered on time and aligned with objectives.
• Cross-team collaboration ensures seamless content and measurable impact.
• Insights translated into optimization and performance improvements.
• Innovative content initiatives strengthen awareness, trust, and engagement.

You will thrive here if you have…

• 3-5 years of professional social media experience, preferably in healthcare or the service industry.
• Bachelor's Degree in Marketing, Communications, Public Relations, or related field.
• Proficient in Instagram, LinkedIn, and digital platform tools.
• Strong written communication in Arabic and English.
• Ability to translate ideas into engaging, on-brand content.
• Data-driven mindset with experience tracking and optimizing digital performance.

Competencies we value

• Creative thinking & content innovation
• Analytical thinking & performance optimization
• Social media KPI management
• Stakeholder & cross-team collaboration
• Campaign execution & impact delivery
• Trend awareness & innovation mindset

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