Business Development: From Start to Scale _ Introduction Strategy Formulation Successful Business Industry and Market Case Study of Business Development Excellence Vision, Mission and Strategy Goals Industry and Business Porter's Five Forces Theory Industrial Transformations Competitive Strategies Company Analysis Demand Forecasting Competitor Analysis Industry, Market and Business Market Structures Industry and Market Analysis Market Research and Design Thinking Customer Typologies Customer Relationship Management Customer Bonding Customer Characteristics Market and Market Descriptors Segmentation Deep Dive Market Attractivenesss and competitive positioning Market and Product Segmentation Product-Market Segmentation Branding Brand Organization Advertising and Communication Servitization Pricing Understanding Business Development Marketing and Business Development Markets and Marketing Business Development Cases A New IT Start-up An FMCG Start-up A logistics start-up A Nutraceuticals Start-up A Telecom Fightback Case Study of Business Development Excellence Company Analysis Competitor Analysis Customer Characteristics Collaborations Strategic Alliances Joint Ventures Subsidiaries Mergers and Acquisitions