This training series focuses on advanced features inside the HubSpot Sales Hub and how to use it alongside modern lead scoring and customer success tools. It is designed for beginners and intermediate users who want to improve sales performance, automation, and account-based marketing strategies.

The course begins with an introduction to the Customer Success Workspace, where you learn how to track customer health scores and improve retention. This helps businesses monitor customer satisfaction and reduce churn.

Next, the series covers Target Accounts and ABM (Account-Based Marketing), showing how to identify, filter, and automate engagement with high-value accounts. This is essential for B2B sales strategies.

A major part of the training focuses on Sales Hub fundamentals, including deals, tasks, and follow-ups. You also learn how to use sales sequences to automate outreach and improve efficiency in closing leads.

One of the most important sections is lead scoring, where you learn how to set up engagement scores, fit scores, and combined scoring models. The course also covers AI-powered lead scoring and best practices for prioritizing high-quality leads.

Additional lessons include integrating LinkedIn Sales Navigator with HubSpot, building workflows, and using automation to streamline sales processes.

Overall, this series is ideal for sales teams,