Class 1: Welcome to the Content Marketing Course Class 2: Tips to Improve Your Course Taking Experience Class 3: What is Content Marketing & Why is it Important? Class 4: A Brief Overview of Content Formats & Platforms Class 5: How Does a Content Marketing Funnel Work? Class 6: What is Your Brand's Purpose? Class 7: How to Position Your Brand Class 8: What is Your Unique Selling Proposition? Class 9: Choose Your Brand Personality Class 10: Who is Your Target Audience? Create Content for Them! Class 11: Understand Your Audience's PainPoints to Improve Your Content Class 12: Where Does Your Audience 'Live 'Online? Class 13: Create Customer Personas and Create Content for Them Class 14: Create an Ideation System to Ramp Up Your Content Creation Class 15: Content Marketing Case Study: Idea Brainstorm Class 16: Content Marketing Case Study: Idea Research Class 17: Ask Your Audience to Get Great Content Marketing Ideas Class 18: What Content Marketing Formats Are There? Class 19: Content Marketing Case Study: Writing / Articles Class 20: Content Marketing Case Study: Visuals / Photography Class: 21: Content Marketing Case Study: Video Class 22: Content Marketing Case Study: Social Media Class 23: Repurposing Your Content to Save Time and Make Life Easier Class 24: Write Great Content | Tips for Improving Your Written Content Class 25: Make Great Video Content | Tips for Improving Your Video Content Marketing