•Developing social media content plans that are consistent with the company’s brand identity.
•Creating consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns.
•Communicating with social media followers, including responding to queries in a timely manner.
•Using analytical tools such as Google Analytics, Hoot suite Pro, and Facebook Insights to monitor and evaluate the company’s social media presence and performance.
•Preparing weekly/monthly reports on social media marketing efforts.
•Develop, implement and manage multiple social media platforms.
•Create monthly editorial calendars and schedules.
•Create, edit, proofread and publish well-structured social media content using keyword searching tools and SEO guidelines to optimize content.