- Bachelors degree in Public Relations, Communications, Journalism, or a related field.
Years of Experience:
Minimum of 3 years of experience in PR role
Essential Skills & Competencies:
- Proven experience in public relations
- Strong written and verbal communication skills.
- Excellent interpersonal and relationship-building abilities.
- Ability to work under pressure and meet tight deadlines.
- Familiarity with digital marketing tools and social media platforms.
- Knowledge of crisis management principles and practices.
- Proficiency in English & Arabic (both written and spoken).
- Strong organizational and project management skills.
Special Training/Certificates:
1. Develop and execute strategic PR campaigns:
- Create and implement comprehensive PR plans to support the banks objectives.
- Identify target audiences and develop tailored messaging to effectively communicate with them.
- Monitor industry trends and competitor activities to ensure ALEXBANK remains competitive in the market.
- Manage and coordinate the release of periodical official reports (such as financial statements).
2. Media relations management:
- Build and maintain strong relationships with key media outlets, journalists, and influencers.
- Prepare press releases, & media kits.
- Coordinate media interviews and manage media inquiries.
3. Crisis management:
- Develop crisis communication plans to effectively handle potential reputational risks.
- Coordinate with spokesperson during crisis situations, ensuring timely and accurate communication.
- Monitor social media platforms and online news sources for potential issues or negative sentiment.
- Implement strategies to mitigate reputational damage during crises.
4. Content creation:
- Write compelling press releases, articles, speeches, and other communication materials.
- Edit and proofread content to ensure accuracy, consistency, and adherence to brand guidelines.
- Develop engaging content for social media platforms, website, and other digital channels.
5. Performance measurement:
- Track and analyze PR metrics to evaluate the effectiveness of campaigns.
- Prepare regular reports on media coverage, analysis, and other relevant KPIs.
