- Bachelors degree in Public Relations, Communications, Journalism, or a related field. Years of Experience: Minimum of 3 years of experience in PR role Essential Skills & Competencies: - Proven experience in public relations - Strong written and verbal communication skills. - Excellent interpersonal and relationship-building abilities. - Ability to work under pressure and meet tight deadlines. - Familiarity with digital marketing tools and social media platforms. - Knowledge of crisis management principles and practices. - Proficiency in English & Arabic (both written and spoken). - Strong organizational and project management skills. Special Training/Certificates: 1. Develop and execute strategic PR campaigns: - Create and implement comprehensive PR plans to support the banks objectives. - Identify target audiences and develop tailored messaging to effectively communicate with them. - Monitor industry trends and competitor activities to ensure ALEXBANK remains competitive in the market. - Manage and coordinate the release of periodical official reports (such as financial statements). 2. Media relations management: - Build and maintain strong relationships with key media outlets, journalists, and influencers. - Prepare press releases, & media kits. - Coordinate media interviews and manage media inquiries. 3. Crisis management: - Develop crisis communication plans to effectively handle potential reputational risks. - Coordinate with spokesperson during crisis situations, ensuring timely and accurate communication. - Monitor social media platforms and online news sources for potential issues or negative sentiment. - Implement strategies to mitigate reputational damage during crises. 4. Content creation: - Write compelling press releases, articles, speeches, and other communication materials. - Edit and proofread content to ensure accuracy, consistency, and adherence to brand guidelines. - Develop engaging content for social media platforms, website, and other digital channels. 5. Performance measurement: - Track and analyze PR metrics to evaluate the effectiveness of campaigns. - Prepare regular reports on media coverage, analysis, and other relevant KPIs.
