Decision Making What is the key purpose of the role? What is the level and nature of decision making required?
Purpose of the Role;
The role of shopper & customer marketing Key retail & e-commerce works to deliver the triple between the shopper, customer & Unilever brands .
With 120 key retails accounts & 5 E-customers this role purpose is to channels topline sales growth , profitability & increasing share of shelf in stores through different trade & shopper activities .
Key Responsibilities
Monitoring of Perfect store online KPIs & ensuring the right implementation of our 7 omni channel assets.
Design fit for E-comm exclusives promotions that drive our brands conversion rates online
Design & land online campaigns for E-commerce launches & customer specific events
Design & plan Trade terms for new E-commerce customers openings
Work closely with competitive intelligence team on up-dating organizational e-shopper understanding & translate into activities online .
Management of channel trade investment & activities
Perform shopper insights research activities to support activities & planning cycle.
. Creating Customer marketing annual plans tailored to fit every customer dynamic.
Monthly trade schemes & Exclusive promotions for the channel.
Management of annual trade contracts.
leading joint business planning with top customers.
Plan & ensure proper execution of instore marketing to ensure brand jobs to be done are met at store level & increase products shelf offtake.
Work closely with trade category management team to ensure instore visibility & perfect store metrics are met based on store thumb-print.
Design & plan creative E-comm specific activities to increase brands conversion rate online.
work closely with Customer category development team on annual sales plans & trade support for the channel.
Knowledge
What qualifications, skills, knowledge, understanding, experience and/or training are necessary to perform the role?
Experience in FMCG trade marketing .
Ability to analyze sales data & get insights out of it
Ability to understand and analyze market shares & competitive landscape .
Basic FMCG terminologies knowledge .
Negotiation skills.
Presentations skills .
Ability to plan & execute instore events with effective cross organization communication .
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