Roles And Responsibilities
The Communications Officer will work in CGB reporting to the Middle East and Africa Communications Lead and will work very closely with other members of the Middle East and Africa communication team. His/her primary responsibility is to be the main focal point for communications work across Egypt, Jordan, Lebanon and Iraq, to support operations country management, as well as and other members of the Middle East and North Africa regional management and operational teams. He/she has overall responsibility for designing, executing, and monitoring/evaluating the impact of communications strategies, activities, and campaigns in support of IFCs work in the Egypt, Jordan, Lebanon and Iraq, as well other countries across the Middle East and North Africa as needed.
The Communications Officer will articulate compelling narratives on the development impact of IFCs operations in Egypt, Jordan, Lebanon and Iraq working closely with IFC investment and advisory teams, regional strategists and economists, as well as with clients in the private and public sector and short term consultants on the ground. The Communications Officer will engage early in the project cycle with country officers and investment and advisory teams, and provide guidance to the Regional Director, Country managers, Regional Managers and other operational staff/management on communications and risk management issues. The Communications Officer will contribute to campaigns and content initiatives, develop productive relations with key media in country in which we operate as well as donor countries, and manage digital communications.
He/she will lead on all aspects of communications in relation to countries of coverage and donor countries as assigned by the Middle East and Africa Communications Lead, while being flexible to work across other countries and regions, as needed, to ensure a high performing global communications team is in place.
He/she will work closely with other Communications Officers in IFCs Partnerships, Communications and Outreach Vice Presidency, operational departments, as well as with the corresponding World
Bank teams in the region.
Specific Responsibilities Include The Following
Proactively manage all internal and external strategic communications for Egypt, Jordan, Lebanon and Iraq, in partnership with operational teams, and ensure that high quality, strategic communication plans are consistently implemented. This includes ensuring clarity, accuracy, relevance, and engaging narratives in all materials produced by the regional communications teams.
Increase IFCs presence in media and foster a better understanding of IFCs work in countries in Egypt, Jordan, Lebanon and Iraq, through boosting media contacts and promoting newsworthy content and narratives in local, regional, international publications and internal and external digital platforms, including social media.
Develop external branding programs by working closely with the Campaigns and Content and External Relations teams on key projects which demonstrate IFCs development impact and brand.
Work closely with the Campaigns and Content team in writing creative and engaging feature and human-interest stories, blogs, profiles, and other materials for internal and external publication, and ensure that the Campaigns and Content team is well supported (this could include assigning staff to travel to project sites, conducting phone interviews of stakeholders, identifying suitable projects to focus on in collaboration with operational and regional management teams, etc.).
In cooperation with industry and advisory teams, draft talking points for Regional and Country Managers, as well as RVPs and Regional Director, as needed.
Work under the supervision of the Middle East and Africa Communications Lead to oversee the proactive monitoring and mitigation of reputational risks and be the first point of contact for engagement with civil society organizations (CSOs) for Egypt, Jordan, Lebanon and Iraq. This involves supporting IFC operational teams and regional/industry managers in developing specific strategies for high profile or potentially sensitive projects, and providing support on reputational risk management, crisis management, and proactive CSO engagement to investment and regional teams on controversial projects in close partnership with the headquarters-based Risk and Public Affairs team. He/she will engage with major external and internal stakeholders, as needed, with a focus on current events, public opinion, social or political issues, and other external or internal developments related to the IFCs work.
Work with the Middle East and Africa Communications Lead and other members of the MEA Communications team to develop thought leadership activities that help identify development challenges in specific countries, areas or sectors and the potential solutions, with emphasis on the World
Bank Groups “cascade” approach, Creating Markets, and the new IFC 3.0 strategy. This includes leading teams to communicate strategically on new products like Country Private Sector Diagnostics (CPSDs) to ensure successful and high profile in-country launches and dissemination.
The candidate should be available to travel widely across the countries/sub-regions of coverage in the Middle East and North Africa region.
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