Key Role Specific Accountabilities
Consumer & Customer Engagement
Responsible of IKEA FAMILY annual communication plan including in store events, digital communication, targeted campaigns and the integration of the program benefits in commercial calendar.
Identify in home and out of home seasonal events and recreational activities to different group segments in order to achieve recruitment goals and stimulate direct purchases.
Collaborate with company stakeholders; range team, marketing specialist, IT team, graphic team to identify ongoing opportunities and benefits.
Day to day close communication with creative and PR agencies to set campaigns direction and delivery of related assets.
Collaborate with mall partners to develop strong on ground actions to recruit new members.
Maintain good relation with other brands to present attractive limited time offering to program members and retain customers.
Uses CRM software to contact and engage with customers.
Assists line manger on attracting/bringing customers to the store, engaging them with campaigns, offers products and IKEAs concept
Education: Bachelors degree from a respectful university
Minimum Experience And Knowledge
Minimum of three years of related field work experience required
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