Generate all the required analytics incentive and regular reports (daily weekly monthly and ad-hocks) that support CRM and digital department performance.
Manage campaigns implementation end to end on CRM platform.
Track and Monitor the campaigns results supported with new recommendations based on deep analysis to improve results.
Identify new cross/up sell opportunities based on the pattern of customers historical purchase or defined hints.
Analyze large multi-dimensional datasets identifying actionable insights and recommendations.
Support CRM and Digital platforms integration projects.
Qualifications:
Full knowledge of data warehouse tables and data mining
Good knowledge of banking products and services
SAS Enterprise guide – or SQL is a Must
Good Knowledge of CRM Applications
Excellent knowledge of MS Office