Strategy & Planning:

• Build monthly marketing calendars and growth plans across all EZeats verticals.
• Translate high-level direction into clear campaigns with KPIs and timelines.
• Lead launches for new compounds, malls, food courts, and developer partnerships.

Content & Creative

• Own the EZeats brand identity across dine-in, delivery, loyalty, and B2B.
• Supervise designers, videographers, and content creators.
• Approve social content, reels, B2B materials, and launch campaigns.
  B2C & B2B Growth
• Drive user acquisition, retention, and engagement across all app features.
• Support sales with pitch materials, launch kits, and restaurant marketing assets.
  On-Ground Activations.
• Plan and supervise activations in compounds, restaurants, malls, and seasonal areas.
• Manage branding rollout (QR codes, Abo Shanab assets, stands, props).
• Track adoption KPIs and ensure successful vendor launches.

Team Leadership

• Manage a growing team with clear SLAs, Trello discipline, and ownership.
• Build SOPs for content, campaigns, approvals, and launch operations