Key Performance Indicators (KPIs)

Engagement Metrics

• Average open rate improvement (%) across campaigns and flows
• Click-through rate (CTR) by campaign and segment
• Click-to-open rate (CTOR)

Conversion & Revenue Metrics

• Conversion rate from email to key actions (signup, deposit, purchase, upgrade)
• Revenue attributed to email campaigns
• Revenue per subscriber

Lifecycle Performance

• Performance of automated flows (welcome, onboarding, retention, reactivation)
• Reduction in churn or inactivity influenced by email campaigns
• Reactivation rate of dormant or inactive users

Quality & Deliverability

• Spam complaint rate
• Unsubscribe rate per campaign
• Deliverability and inbox placement stability

Operational Excellence

• On-time campaign execution rate
• Number of structured A/B tests run per month/quarter
• Consistency and documentation of brand voice and messaging frameworks

REQUIREMENTS

• 4+ years of experience in email marketing copywriting or lifecycle marketing of writing high‑converting email campaigns
• Deep understanding of customer psychology, persuasion, and storytelling
• Strong knowledge of email marketing best practices and deliverability
• Experience working with ESPs/CRM tools, ( Get Response , Salesforce)
• Data‑driven mindset with the ability to turn insights into copy improvements
• Excellent written English and attention to details.
  

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