THE ROLEThis is a strategic and hands-on role for a performance marketer who thrives on measurable results. You will plan, execute, and optimize paid media campaigns across Meta, Tik Tok, Google, and emerging platforms — driving qualified leads, distributor inquiries, B2C sales, and brand awareness for our portfolio of aesthetic medicine brands. KEY RESPONSIBILITIESPlan, launch, and manage paid campaigns across Meta Ads (Facebook & Instagram), Tik Tok Ads, Google Ads, You Tube, and Snapchat Develop and execute full-funnel media strategies — from awareness to conversion — for B2B and B2C audiences Conduct audience research, segmentation, and targeting to reach aesthetic practitioners, clinics, distributors, and end consumers Manage and optimize media budgets efficiently, with a focus on ROAS, CPA, CPL, and conversion rates Collaborate with the creative team to brief, test, and iterate on ad creatives Set up tracking, attribution, and analytics infrastructure (Meta Pixel, Google Tag Manager, GA4) Run A/B tests on creatives, copy, audiences, and landing pages to continuously improve performance Produce weekly and monthly performance reports with actionable insights Stay current with platform algorithm changes, ad policies, and best practices in the beauty/aesthetics sector Support affiliate and influencer paid amplification strategies REQUIREMENTS3+ years of hands-on paid media experience with proven results in e-commerce, beauty, healthcare, or luxury Expert-level experience with Meta Business Manager and Meta Ads Manager Proficiency in Google Ads (Search, Display, Performance Max, You Tube) Experience with Tik Tok Ads Manager and Snapchat Ads is a strong advantage Solid understanding of pixel setup, conversion tracking, and attribution modelling Strong analytical skills — comfortable with data, dashboards, and performance reporting Experience managing monthly ad budgets of EGP 100K+ (or equivalent) Knowledge of the aesthetic medicine, beauty, or wellness market in Egypt and MENA is a significant advantage Meta Blueprint Certification or Google Ads Certification is a plus English fluency — written and verbal WHAT WE OFFERCompetitive salary plus performance-based incentives Manage multi-brand paid media for internationally positioned aesthetic brands Direct collaboration with creative, content, and senior leadership teams Real ownership of media budgets and performance outcomes Career growth within a rapidly expanding regional and global organization HOW TO APPLYSend your CV and portfolio to: [اضغط هنا لمشاهدة البريد اﻹلكتروني]bject line: Paid Ads & Media Buying Specialist — Egypt