Marketing Manager – FMCG & App Growth Strategy Leader

Marketing Manager – FMCG & App Growth Strategy Leader
نوع العمل : عمل كلى
الخبرة : 9-10 سنة
الراتب : not mentioned
المكان : Egypt

تفاصيل الوظيفة

Overview

As our Marketing Manager, you will play a key role in shaping and strengthening our application’s market presence and driving sustainable growth. You will lead end-to-end marketing strategies across digital marketing, growth marketing, and e-commerce channels, with a strong focus on FMCG and app-based marketing.

Your contribution will be essential in expanding market reach, enhancing customer engagement and loyalty, and achieving ambitious business growth targets.

 

Key Responsibilities:
 

  • Develop and execute integrated marketing and growth strategies aligned with overall business objectives.
  • Lead and optimize performance marketing initiatives across key digital channels to drive customer acquisition, retention, and revenue growth.
  • Drive innovative E-commerce and marketplace marketing initiatives, improving online visibility, conversion funnels, and customer experience.
  • Plan, launch, and manage end-to-end marketing campaigns, ensuring strong performance and maximum ROI.
  • Apply deep understanding of FMCG marketing dynamics to develop impactful promotions, campaigns, and customer engagement programs.
  • Conduct market research and competitor analysis to identify consumer insights, trends, and new growth opportunities.
  • Strengthen and maintain the brand identity by ensuring consistent communication, positioning, and customer experience across all touchpoints.
  • Lead, mentor, and develop a high-performing marketing team, fostering a culture of accountability, innovation, and excellence.
  • Utilize data-driven insights and reporting tools to measure performance, optimize campaigns, and support strategic decision-making.
     


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