Pillar Hospitality Pillar Hospitality is a Cairo-based restaurant group. We build and hold our brands — currently Slice & Shake and AJ's American Smashed Burgers — to a single standard, including how they show up online. We're looking for a Marketing Specialist to own the social presence across our F&B brands. This is a hands-on role: you'll run the channels, be in our locations capturing content, and keep each brand sharp and consistent. What you'll do Build and own each brand's marketing campaigns end to end — concept, timing, channel mix, and rollout across organic and paid. Own and run Tik Tok, Instagram, and Facebook for our brands — planning, posting, scheduling, and staying on top of trends and timing. Shoot and post live stories yourself, from your own phone, on location — fast and to a high standard. Produce and direct day-to-day content (posts, reels, short video) and keep a steady content calendar. Plan and run paid social, applying solid media-buying judgment and budget discipline. Hold each brand's voice and look to its guidelines while keeping the brands distinct. Own the KPIs for each brand — set targets, track performance (reach, engagement, orders, foot traffic), report regularly, and be accountable for the numbers. What we're looking for At least 3 years of marketing experience. A track record working with F&B brands (restaurants, cafés, or food). This is a hard requirement. Fully proficient in English, written and spoken. Hands-on experience running Tik Tok, Instagram, and Facebook for a brand — not just personal use. Knowledge of media buying (Meta Ads Manager / Business Suite). Able to shoot and post live stories directly from their own phone. Has built and run marketing campaigns to clear KPIs and targets. Self-directed, organized, and fast — owns the calendar without being chased. Nice to have Experience handling more than one brand at the same time. Familiarity with the Cairo F&B and delivery scene (Talabat and similar). Basic editing skills (Cap Cut, Lightroom, or similar). Arabic alongside English. The practical bits Based in Cairo, Egypt. Regular on-site presence at our locations (Heliopolis and New Cairo) for content capture. You'll use your own phone for day-to-day story and content capture.