ABM Strategy & ExecutionDevelop and execute end-to-end ABM campaigns targeting high-value accounts, with a focus on personalized marketing initiatives that drive engagement and sales growth.Partner closely with sales to understand account needs, challenges, and goals—aligning marketing efforts to support and maximize account success.Create and deliver multi-channel campaigns (email, direct mail, digital ads, events, webinars, etc.), tailoring strategies and tactics to each account for maximum impact.Collaborate with content, digital, and creative teams to produce personalized assets and messaging that resonate with key accounts.
Cross-Functional CollaborationBuild strong relationships with sales, customer success, and product teams to ensure ABM efforts are fully aligned and deliver a seamless experience for target accounts.Coordinate with internal teams to plan and execute account-specific events, webinars, and thought leadership content aligned with the broader ABM strategy.
Measurement & ReportingTrack and analyze ABM campaign performance using platforms like Salesforce, 6sense, and other analytics tools to monitor engagement, conversions, and ROI.Leverage data-driven insights to optimize and refine ABM strategies, ensuring continuous improvement and effectiveness.
Event & Content ManagementPlan and manage high-touch, personalized events (virtual and in-person) such as exclusive webinars, roundtables, and industry gatherings for target accounts.Collaborate with content teams to develop tailored collateral, case studies, and presentations that align with the interests and needs of key personas within each account.What You Bring
3+ years of experience in B2B marketing, with a focus on Account-Based Marketing (ABM), ideally within the tech or healthcare environmentProven experience designing and executing successful ABM campaigns, with a strong track record of driving engagementSolid understanding of ABM tools and platforms (Salesforce, 6sense, etc) for campaign execution and reportingExcellent collaborative mindset and experience working directly with sales teams to develop and execute marketing programs that drive engagement and close deals fasterStrong project management skills with the ability to manage multiple initiatives simultaneously while meeting deadlines and maintaining attention to detailExcellent communication skills, with the ability to explain complex strategies and tactics to both marketing and sales teamsA creative “brand experience” mindset with the ability to think strategically and execute tacticallyComfortable with data analysis and using insights to optimize marketing effortsBenefits / Perks:
A hybrid work environment with 3 days in our NYC office each week (Tues, Weds, Thurs)Equity Health, dental, and vision insurance via Anthem Paid time off + 10 paid holidaysAny equipment/tech that you need to do your jobEnjoy free office snacks and drinks, occasional company-paid lunches, and team bonding events in NYC
We Make Things Easy
Easy to Use. Simplicity is harder than complexity. Each of our apps focuses on a single user and a specific problem. We create solutions for everyone to help them get things done.
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We Deliver Fast Outcomes
Industry’s #1 Time To Value. We accelerate your ROI and deliver positive outcomes to users faster than anyone else, thanks to how easy things work with our AI- and cloud-based platform.
Delivered As A Service. Delivering everything from devices to apps to support, our as-a-service model allows you to add new use cases with a simple click. Gain agility and speed like never before.
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We Ensure Unmatched Scalability
Priced for Scaling. We offer scalable pricing, regardless of your project size. Enabling our customers to create value cost-effectively is a key element of our success.
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