Key Responsibilities:

Paid & Performance Marketing

    •       Plan, execute, and optimize paid campaigns across Meta, Google, and TikTok

    •       Track and analyze campaign metrics (ROAS, CTR, CPA, CVR) and implement data-backed optimizations

    •       Run A/B tests on creatives, audiences, and landing pages to improve results

Brand Campaigns & Promotions

    •       Oversee special deals and marketing campaigns with partner brands

    •       Coordinate launch timelines, visual assets, and campaign messaging across platforms

    •       Collaborate with the creative team to ensure campaigns are both effective and on-brand

Influencer Marketing & Content Production

    •       Manage influencer collaborations from briefing to posting

    •       Oversee the production of influencer reels, user-generated content, and campaign shoots

    •       Track performance and ensure alignment with marketing goals 

Social Media & TikTok

    •       Supervise the social media executive to ensure content quality, consistency, and growth

    •       Oversee TikTok strategy and execution (content ideas, trends, influencer videos)

    •       Occasionally create or post content, especially during key campaigns and launches

Push Notifications & Email

    •       Write and schedule engaging push notifications for promos, launches, and brand moments

    •       Manage email marketing campaigns and flows via Klaviyo or similar platforms

    •       Segment and personalize messages based on customer behavior and insights

Content & SEO

    •       Collaborate on blog topics, SEO-rich product pages, and content planning

    •       Ensure messaging is aligned across all platforms and optimized for visibility

Requirements

    •       2–4 years of experience in digital marketing (beauty or e-commerce experience is a plus)

    •       Proficient in Meta Ads Manager, Google Ads, and TikTok campaign management

    •       Experience managing influencer partnerships and campaign production

    •       Confident overseeing social media strategy and push/email marketing

    •       Organized, analytical, and proactive — with a creative spark

    •       Bonus: experience with Shopify, Klaviyo, Canva, or Adobe Suite

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