Responsibilities:

• Develop comprehensive email campaigns to support the NewRich Network and all of our web properties.
• Build and maintain email templates within our current email service provider.
• Administrate recurring newsletters and evergreen marketing tactics
• Consult with stakeholders to develop an email strategy.
• Define email list requirements and ensure emails are delivered on time to the right audiences.
• Comply with CAN-SPAM & CCPA guidelines and help govern email list recipients.
• Test campaigns, making sure they render properly within various mailbox providers.
• Monitor deliverability and help remediate blocks or IP issues.
• Track progress of campaigns and update stakeholders during meetings.
• Consult with stakeholders to develop an email strategy.
• Construct and implement an all-encompassing email marketing strategy.
• Generate email lists and launch campaigns.
• Develop and design various Call-to-Actions (CTAs) and email templates.
• Assess the success of each campaign.
• Define the key performance indicators for email marketing.
• Generate and share weekly and monthly performance reports.
• Develop effective email segment lists.
• Work to increase the number of email subscriptions.
• Evaluate data to gain valuable insights.
• Propose enhancements based on analysis.
• Segment lists based on factors such as past email interaction and website engagement.
• Produce guidelines and plans for processes, A/B testing, and email-based promotional successes.

Requirements

• 5+ years of hands-on experience in a similar role.
• A strong background in investing and equity markets.
• Experience working at or with a very large publisher
• Detail-oriented along with a precise and clear communication style.
• Experience working closely with developers on a technical level.
• A highly collaborative, team-oriented individual comfortable with managing an experienced team.
• High proficiency in email marketing tools and analytics.
• Experience developing email marketing campaigns, including but not limited to strategy, HTML coding, and pushing tactics live into the market.
• Stay updated on all Email Service Providers (like Klaviyo, Salesforce Marketing Cloud & Pardot) updates and marketplace changes.
• Manage software updates and sender and delivery profiles.

Compensation

60,000–70,000 CAD (full-time equivalent; pro-rated for part-time)

Benefits

التقديم الان