Key Responsibilities:

• Lead and mentor a team of marketing professionals, fostering their growth and maximizing team effectiveness

• Develop and execute comprehensive marketing strategies aimed at internationalising and strengthening the brand presence

• Oversee budgeting, planning, and effective allocation of marketing resources to achieve business objectives

• Provide high-level strategic direction and operational oversight for SEO, social media, and Google Ads campaigns, ensuring optimal performance and ROI

• Analyze market trends and performance metrics to continuously refine strategies and tactics.

• Monitor and analyze key performance metrics and KPIs to measure the effectiveness of marketing campaigns and initiatives, and provide regular reporting and insights to senior management

• Coordinate the corporate communications to deliver brand-consistent messages

• Create and mantain the department’s Standard Operating Procedures and assist with Planning and organisation of weekly sprints

• Form part of the team that will be driving new products. Collaborate with cross-functional teams including product development and customer service to align marketing initiatives with business goals and objectives

• Conduct market research and analysis to identify customer needs, market trends, and competitive insights, and use this information to inform marketing strategies and campaigns

• Oversee the creation and production of marketing collateral, content, and assets across various channels including digital, social media, email, and print
  

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