Responsibilities

• Develop and execute data-driven performance marketing strategies to drive customer acquisition and retention
• Optimize performance marketing campaigns across various channels, including paid search, display advertising, and social media
• Conduct A/B testing and analysis to continuously improve campaign performance
• Collaborate with cross-functional teams to ensure effective campaign targeting and messaging
• Manage customer segmentation and develop personalized marketing campaigns
• Monitor key performance indicators (KPIs) and provide regular reports on campaign performance
• Identify and implement opportunities to improve the customer journey and enhance the customer experience

Requirements

• Bachelor's degree in marketing, business, or a related field
• Proven experience in managing and optimizing performance marketing campaigns
• Strong analytical skills with the ability to interpret data and draw actionable insights
• Proficiency in performance marketing platforms such as Google Ads, Facebook Ads, and Google Analytics
• Excellent communication and interpersonal skills
• Ability to work in a fast-paced, collaborative environment
• Detail-oriented with strong project management skills
  

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