s a Strategy Analyst at Platformance, you will be crucial in supporting our strategic initiatives by providing data-driven insights and comprehensive research. You'll work closely with senior leadership to uncover market trends, analyze brand/competitor activities and translate complex data into clear, actionable insights that drive business decisions. This is an excellent opportunity for a detail-oriented, analytical thinker who is passionate about leveraging data to build compelling narratives and strategies.

Key Responsibilities

• Conduct market and competitor research: Research consumer behaviour and industry trends, using tools and resources to test hypotheses and perform data analysis.
• Organize insights into actionable formats for leadership.
• Develop research-based content: Support the creation of data-driven content for internal and external use, including reports, presentations, and case studies.
• Collaborate with teams: Work with cross-functional teams to ensure all research and data analysis align with business objectives.
• Manage and prioritize projects: Handle multiple research projects, delivering high-quality work under tight deadlines.

Qualifications

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• 2+ years of experience in business analysis, research or a related field is preferred; alternatively, a degree involving research, statistics and/or data analysis
• Professional proficiency in English, both written and verbal
• Proven ability to work with data sets, understand trends and use tools for data visualisation
• A keen analytical eye and interest in dissecting numbers and research into valuable insights
• Strong organizational and project management skills
• Demonstrated interest in and use of AI tools
• Experience with PR and marketing research tools is a plus.
• Knowledge of digital media and advertising industry trends is a strong

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