PR Lead — Worood

The PR Lead is responsible for shaping and executing Worood’s overarching public relations vision

— from strategy and storytelling to partnerships and event communications. The role requires

strategic acumen, creativity, and a refined understanding of luxury brand building. This position is

based in New Cairo and follows a hybrid work model, balancing on-site collaboration for key

meetings, events, and launches with remote flexibility for strategic planning and communication

management.

Key Responsibilities

• Define and implement Worood’s PR and communications strategy across markets.

• Build and maintain elite relationships with media, influencers, and key public figures.

• Lead major PR campaigns, product launches, and high-visibility brand moments.

• Oversee brand presence at events, fashion shows, and collaborations with external partners.

• Create compelling press releases, brand stories, and media communications that reflect Worood’s

tone of voice.

• Handle sensitive brand communications and ensure alignment during crisis or high-impact

situations.

• Drive impactful media coverage that reinforces Worood’s image as a luxury fashion house.

• Analyze PR campaign results and translate insights into actionable improvements.

Qualifications

• Bachelor’s degree in Communications, Public Relations, or Marketing.

• 4–5 years of PR experience in luxury, fashion, or beauty sectors, with proven results in

brand-building and media relations.

• Proven record of executing impactful campaigns and high-profile media placements.

• Outstanding written and verbal communication in English (Arabic is a plus).

• Deep understanding of luxury brand storytelling and cultural positioning.

• Strong organizational and strategic planning abilities.

Personality & Fit

• Visionary communicator with strategic depth and creative sensitivity.

• Confident and polished, with a calm yet persuasive presence.

• Passionate about brand storytelling, culture, and refinement.

• Capable of transforming strategy into tangible, elegant impact.

للتقديم الان