This Introduction to Sport Management course provides a comprehensive overview of the principles, practices, and strategies used in the sports industry. Designed for students, aspiring managers, and sports enthusiasts, the course explores the roles and responsibilities of professionals in sport management and how they contribute to the success of sports organizations.

The course begins with an introduction to the history of sport management, providing context for how the field has evolved and the development of major leagues, teams, and institutions. Learners will then study core management principles and how they are applied in sports settings, including leadership, organizational behavior, and operational management.

Marketing principles specific to sports organizations are also covered, including fan engagement, sponsorships, branding, and promotional strategies. The course further explores finance and economics in sport management, highlighting budgeting, revenue streams, and financial decision-making for clubs and events.

By the end of the course, participants will have a solid foundation in sport management concepts, equipping them with the knowledge and skills needed to pursue careers in sports administration, marketing, event management, or team operations. This course is ideal for an