Job Description
Job Title: Regional Marketing Manager – Middle East & Africa (MEA) Location: Dubai, UAE (or other Siemens locations within the MEA region)Role OverviewAs Regional Marketing Manager, you will play a pivotal role in shaping how Siemens Grid Software engages customers across one of the world’s most dynamic and fast-growing energy markets.You will translate global go-to-market strategies into high-impact regional marketing programs, driving demand, pipeline growth, and customer engagement across the Middle East and Africa. This role sits at the intersection of marketing, sales, and product, offering strong regional ownership, visibility, and the opportunity to influence commercial outcomes on a scale.This is an ideal role for a B2B technology or energy-sector marketer who thrives in a matrix environment, enjoys working close to the business, and wants to leave a tangible footprint in the energy transition.Key ResponsibilitiesRegional Campaign LeadershipLocalize and execute global marketing campaigns for MEA markets, ensuring cultural relevance, regulatory alignment, and language accuracy.Drive end-to-end omni-channel campaigns across awareness, demand generation, and customer retention.Adapt messaging to resonate with utilities, transmission operators, and energy stakeholders across diverse MEA markets.Demand Generation & Pipeline ImpactPartner with regional sales teams to align marketing initiatives with commercial priorities and growth targets.Support pipeline acceleration through targeted campaigns, account-based marketing, and regional initiatives.Events & Customer EngagementLead and support regional events including industry exhibitions, customer forums, executive briefings, and webinars.Strengthen customer relationships while generating high-quality leads and market visibility.Cross-Functional CollaborationWork closely with global marketing, product management, communications, and regional sales teams to ensure alignment and consistency.Act as the regional voice, providing market insights and feedback to global stakeholders.Performance & OptimizationTrack and report on campaign performance, lead generation, and ROI.Use data-driven insights to continuously optimize marketing effectiveness and investment.How Success Is MeasuredThe Regional Marketing Manager – MEA will be successful in this role by delivering measurable business impact across the following areas:On-time and on-budget execution of regional marketing programsConsistent achievement of lead generation and pipeline KPIsStrong internal stakeholder satisfaction and positive customer engagement feedbackWhat You BringBachelor’s degree in marketing, Communications, Business, or a related fieldSeveral years of experience in regional, field, or demand marketing within a B2B environment.Proven track record in technology, digital solutions, software, or energy-related industries.Strong project management skills with the ability to manage multiple priorities in a matrix organization.Commercial mindset with the ability to translate strategy into execution.Creative, proactive, and comfortable navigating ambiguity.Fluency in English is required; Arabic and/or French is a strong advantage.What We Offer YouHybrid working model with 2–3 days of mobile work per week as a global standardA diverse, inclusive, and collaborative cultureStrong opportunities for professional growth and continuous learningThe chance to contribute directly to the energy transition and digitalization of power gridsAn environment where you can bring your whole self to work and create meaningful impactCreate a better #TomorrowWithUs!As a world leader in developing and producing the most advanced engineering technologies, we improve lives and further human achievements worldwide, while also protecting the climate - all thanks to our employees. Working with us, you have the foundation to develop personally and professionally. We give you the chance to do something significant that benefits society and human progress. We give you the chance to create a difference.Diversity at Siemens is our source of creativity and innovation. Having different types of talent and experiences makes us more ambitious and better prepared to respond successfully to the demands of the Society. Therefore, we value the candidates that reflect the Diversity that we enjoy in our Company. Please find more information at https://www.siemens.com/global/en.htmlAt Siemens we are always challenging ourselves to build a better future. We need the most innovative and diverse Digital Minds to develop tomorrow ‘s reality. Find out more about the Digital world of Siemens here: www.siemens.com/careers/digitalmindsWe are looking forward to receiving your online application.Please note: Only complete applications can be considered in the selection process.
