Responsibilities:

• Content Creation:

• Develop, write, and publish high-quality content tailored to LinkedIn, Instagram and Facebook audiences.
• Ensure all posts align with the company’s brand voice and messaging.
• Use storytelling techniques to highlight the company’s achievements, updates, and industry insights.

• Data Collection and Analysis:

• Research industry trends, company activities, and customer preferences to create relevant posts.
• Collaborate with internal teams to gather data, success stories, and updates for content.
• Analyze performance metrics to guide content strategy and improve engagement.

• Visual Design:

• Create or coordinate the creation of graphics, infographics, and videos to accompany posts.
• Ensure visuals are eye-catching, professional, and aligned with the company’s branding.

• Community Engagement:

• Monitor and respond to comments, messages, and feedback in a timely and professional manner.
• Foster positive relationships with the online community by engaging in meaningful interactions.

• Strategy Development:

• Assist in planning content calendars and campaign strategies.
• Collaborate with the marketing team to align social media efforts with broader marketing goals.

• Reporting:

• Track and report on key performance indicators (KPIs) such as engagement rates, follower growth, and reach.
• Use insights to refine strategies and optimize future content.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• 1–3 years of experience in social media content creation or digital marketing. Experience in agriculture or related industries is a plus.

Skills:

• Strong writing and editing skills with attention to detail.
• Proficiency in using social media platforms, including LinkedIn, Instagram and Facebook.
• Familiarity with graphic design tools such as Canva or Adobe Creative Suite.
• Knowledge of social media analytics and tools like Meta Business Suite or LinkedIn Analytics.
• Strong organizational and time-management abilities.
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