GROWTH MARKETER (DTC E-COMMERCE)

Location: Remote

Working Hours: Monday to Friday, 9:00 AM – 5:00 PM UK GMT (minimum 4 hours overlap)

Contract Type: Independent contractor

Language: Applications accepted in English only.

About Purolabs

Purolabs is a fast-growing DTC supplements brand based in the UK with over 350,000 happy customers.

We create clean, science-backed supplements that actually work. No fillers, no nasties, just real results.

Featured in Vogue, Women's Health, and Evening Standard, our UK-made products are trusted by health-conscious people who refuse to compromise on quality.

THE ROLE

We're looking for a proactive and data-driven Growth Marketer who lives and breathes performance marketing and customer acquisition.

This is not a brand marketing role. The focus is entirely on direct response: driving measurable customer acquisition, optimising funnels, and scaling campaigns profitably.

You'll own the full growth strategy, working hands-on with paid acquisition, conversion optimisation, and customer retention.

You should be the kind of person who obsesses over unit economics, loves testing new approaches, and gets genuinely excited when you crack a winning strategy that scales.

What You'll Be Doing

Paid Acquisition & Campaign Management

Plan, execute, and optimise paid social campaigns across Meta to hit ROAS and CAC targets

Develop systematic testing frameworks for audiences, creative angles, and landing pages

Scale winning campaigns while maintaining profitability and healthy unit economics

Monitor daily ad account performance and make data-driven optimisation decisions

Collaborate with creative team to provide performance feedback and strategic direction

Analytics & Performance Tracking

Own key growth metrics including CAC, LTV, ROAS, MER, CPA, and contribution margin

Build and maintain dashboards to track funnel performance and identify bottlenecks

Conduct cohort analysis and customer lifetime value modelling

Review campaign data to understand what's working and communicate insights clearly to the team

Present weekly performance reports with actionable strategic recommendations

Conversion Rate Optimisation

Run structured A/B tests on landing pages, product pages, and checkout flow

Analyse user behaviour using Google Analytics, heatmaps, or tools like Triple Whale

Identify friction points in the customer journey and implement solutions

Optimise email flows and post-purchase sequences to increase retention and LTV

Growth Strategy & Channel Expansion

Develop quarterly growth roadmaps aligned with revenue and profitability targets

Test and scale new traffic sources including TikTok, YouTube, and emerging platforms

Conduct competitor analysis and market research to identify growth opportunities

Proactively flag issues, spot inconsistencies, and solve problems before they escalate

Essential Experience

WHAT WE'RE LOOKING FOR

2-3+ years of proven experience in direct response or growth marketing for DTC e-commerce brands

Strong track record of managing and scaling paid social campaigns profitably on Meta Ads

Deep understanding of direct response metrics and unit economics (CAC, LTV, ROAS, MER, CPA, contribution margin)

Hands-on experience reviewing ad accounts and understanding campaign performance

Ability to provide clear feedback to creative teams based on data and performance insights

Proven ability to run structured experiments and iterate based on results

Technical Requirements

Expert-level proficiency with Meta Ads

Strong analytical skills with advanced Excel/Google Sheets and data visualisation

Experience with conversion tracking and attribution

Familiarity with Shopify and e-commerce analytics

Tech savvy and fast learner of new platforms/tools

Bonus Points

Experience with supplements, skincare, or subscription-based products

Knowledge of email marketing platforms like Klaviyo and retention strategies

Experience with TikTok or Google Ads

Background in health or wellness industry

YOUR PERSONALITY

Numbers-obsessed and data-driven. You make decisions based on metrics, not opinions

Highly detail-oriented with the ability to spot inconsistencies and think strategically

Proactive problem-solver who anticipates issues before they arise

Strong communicator who can translate data into clear, actionable insights

Self-starter who takes ownership and drives results independently

WHY JOIN US

Fully remote with flexibility during UK hours

Competitive rate and paid time off (including UK bank holidays)

Real ownership over growth strategy and performance outcomes

Work with a product that genuinely improves people's wellbeing

Join a fast-growing brand with proven product-market fit

Important Requirements

This is a remote contractor position (not employment)

Applications welcome from all countries

Must be available during UK working hours (9am-5pm GMT) with a minimum 4-hour overlap

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